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Buying into Sustainability and Innovation


Dr. Eva Haviarova from Purdue University Dr. Eva Haviarova from Purdue University addresses the participants during the workshop.

Dec. 11, 2012 – Associate professor Eva Haviarova ( from Purdue University and assistant professor Henry Quesada from Virginia Tech recently delivered a workshop titled “Buying into Sustainability” in Jasper, IN. The workshop had as a goal to provide participants with a framework and available tools to pursue and embed sustainability as part of the business strategy of renewable-based companies. Firms in the wood products sector have yet to realize their potential in creating, manufacturing, and delivering sustainable products. Wood continues to be one of the top renewable materials used by society but firms in the wood products sector are doing little to incorporate innovation and sustainability as central elements of their competitive strategies. The workshop was attended by 32 participants mainly from the furniture industry sector including representatives from Jasper Group, Jasper Chair, Masterbrands, and Kimball International. Dr. Haviarova provided an update on current uses and trends of wood as raw material. Dr. Quesada introduced the sustainability framework and also included a discussion on the role of innovation in wood products firms. Finally, Dr. Haviarova presented an application of life cycle assessment on a solid wooden chair. Participants rated the workshop as “excellent/responsive to manufacturers needs” and they also indicated that “the presenters were very knowledgeable. It was great to have these high caliber individuals presenting”. Interested in learning more about the sustainability and innovation framework? Contact Dr. Henry Quesada at Also, please visit the web page for more details on similar topics.



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